The Power of Positive Appearances

I write today to focus on the importance of appearing successful. Shoppers and buyers want their interactions with craftspeople to be fun and efficient. They are drawn to people whose appearance suggests a certain level of success. It's our job to provide this. There are many components to appearing successful. Among them, the way we dress when we're out selling our work. Invest in an outfit or two to wear in public, keep the studio clothes in the studio. Be certain you have displayed your work thoughtfully with the appropriate props, ie food/flowers. The way we behave in public is also an element. It's important that we appear proud of our work and our focus be on selling it. Each person gets a greeting and we're not doing anything that distracts our attention from then and our work. Our efforts to appear successful will be rewarded with increased sales.